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St. Louis Cardinals Logo - 1967
(How about some background music?)

Cardinals LogoBy the late-1950s, several years after he persuaded the board of directors of Anheuser-Busch to purchase the St. Louis Cardinals, August A. Busch Jr. had decided that if he was to make any money on his investment, the team would need to move to a modern new stadium.  At the time, St. Louis had just begun planning for it bicentennial celebration and plans were already underway to build the now famous Arch and revitalize the heart of downtown.  Busch convinced city officials and civic leaders that moving the Cardinals to a downtown facility would be a smart move for all concerned, and in 1964 ground was broken for the Cardinals new home. 

Auggie Busch had the reputation of not being a very patient man, so while he was no doubt pleased about the prospect of his team playing in a new downtown park, he surely must have found the Cardinals' mediocre on-field performance through first decade of his ownership considerably trying.  No doubt, he didn't find the movie made from
It Happens Every Spring
, Valentine Davis's (the author of Miracle on 34th Street) tale about a Cardinal's pitcher treating baseballs with a secret formula to make them unhittable, as funny as the rest of America.

From 1954 to 1963, the Cardinals didn't play much better than .500 baseball, only finished second twice, and never came close to winning a pennant. That all changed in 1964. 

Two pitchers who had already spent several years with the Cardinals blossomed during the year.  Ray Sadecki, who had been with the Cardinals since 1960, went 21-11, and Bob Gibson, who had been with the Redbirds since 1959, turned in a 19-12 record.  Ken Boyer, who was recognized as the National League's Most Valuable Player of 1964, had his typically outstanding year at third base and a career year at the plate driving in 119 runs.  Still, the Cardinals didn't really click until they acquired a young outfielder from the Cubs at the trading deadline in exchange for veteran pitcher, Ernie Broglio.  The Cubs had given up on
Lou Brock, and Cardinal manager Johnny Keane convinced General Manager Bing Devine that the speedster would thrive with St. Louis.  He did; Brock hit .348 for the rest of the year and stole 38 bases.

Still, the Cardinals trailed the first place Philadelphia Phillies by six and
1964 Phillies World Series Program one-half games on 21 September and faced an 18-game road trip.  Incredibly, the Cardinals caught fire, and the Phillies collapsed losing ten straight games.  By the time the Redbirds returned home for their final three games of the season, they led the second place Cincinnati Reds by one game.  The National League title came down to the final game against the New York Mets.  I remember listening to Harry Caray's excitement grow with Auggie Busch shouting in the background as the Cardinals came down to the final out in an 11-5 victory.  When Tim McCarver caught Ed McCarver, Boyer, and Gibson CelebrateKranepool's pop foul, bedlam reigned on the field as St. Louis had won it's first pennant in 18 years. 

The World Series with the New York Yankees was every bit as exciting as the last three weeks of the regular season.  The series went back and forth for the first six games with Cardinal homers by Mike Shannon and Tim McCarver being the key blows in Games 1 and 6, but nothing was more exciting than Ken Boyer's grand slam off Al Dowling that beat the Yankees 4-3 in Game 4.  Bob Gibson took the mound for St. Louis in Game 7, the radio broadcast of which is available at mlb.com, pitching on only two days rest and set a record for World Series strike-outs.  Although he tired badly in ninth, giving up two home-runs, he managed to struggle through the inning and win his third game of the Series.Busch Stadium

Interestingly, the Cardinals cleaned house over the next two years to make room for the youngsters who had cut their teeth in the team's 1964 season, releasing Ray Sadecki, Ken Boyer, and All-Star first baseman (and future National League President) Bill White. 

By the time the new Busch Stadium
opened in Roger Marisdowntown St. Louis, a three- way trade over two years had swapped Boyer for the Mets Charlie Smith, who the Cardinals, in turn, shipped to the Yankees for home-run champion Roger Maris.  Maris, who had never been a favorite of Yankee fans, had fallen into disfavor with CBS, the new owners of the Yankees.  During his first series at Busch Stadium, Maris was amazed to find that he received repeated tumultuous welcomes every time he stepped to the plate. 

More important to the Cardinals,
the Sadecki trade brought San Francisco slugger, OrlandoOrlando Cepeda Cepeda, to the St. Louis.  Cepeda had been a fan favorite in the Bay Area since he broke into the league in 1958 despite the resentment and animosity shown him by Willie Mays.  More problematic, he had consistent run-ins with Giants management, especially over the team's ban on speaking Spanish in the dugout and on the field and playing salsa music in the clubhouse.  The trade for Sadecki caught Cepeda completely by surprise, and it is said he cried all the way to St. Louis.  Upon arrival, however, his tears quickly dried when Red Schoendiensthe found he could speak Spanish to his heart's content with All-Star second baseman, Julian Javier, and Cardinal broadcaster, Jack Buck.  Even better, manager Red Schoendienst encouraged Cepeda to bring his music into the locker room, and christened him "Cha-Cha."  Cepeda returned the favor by christening the Cardinals, "El Birdos," a nickname that took St. Louis by storm in the late 1960s and is still occasionally used in referring to the team today.  Following each victory, Cha-Cha would climb up on a trunk in the locker room and lead the team in cheers.  He became the heart of the Cardinals, both emotionally and on the field, batting .325, driving in 111 runs, and being named the Most Valuable Player for 1967. 

El Birdos LogoThe Cardinals jumped off to a hot start in 1967, but in June disaster struck; Johnny Roseboro broke Ray Washburn's hand with a line drive. and one month later, Roberto Clemente broke Bob Gibson's leg with another line shot, sidelining him as well.  Things looked pretty bleak for the Cardinals, but rookies Dick Hughes and Steve Carlton stepped in along with relief pitcher, Nelson Briles, for a combined record of 44-20.  By the close of the regular season, St. Louis had won 101 games and led the second place San Francisco Giants by ten and one-half games. 

In the 1967 World Series against the Boston, St. Louis found most of the country pulling for the Red Sox to break their 50 year Curse of the Bambino.  But that was not to be. 
Lou Brock, Mike Shannon, Tim McCarver, Orlando Cepeda, Roger Maris, and Julian Javier all contributed key hits throughout the series, and Gibson again was spectacular.  Gibson Strikes Out 17Gibby, the World Series Most Valuable Player, once more won three games, allowing only three runs in 27 innings, and hit the game-winning home run again Red Sox ace, Jim Lonborg in Game 7.

1968 was another great season for the Cardinals, and they again won the pennant with a record of 97-65, finishing nine games in front of the San Francisco Giants.  Bob Gibson was more dominating than ever before, pitching over 300 innings with an earned run average of on 1.18.  Gibson struck out 17 Tigers in Game 1, and won Game 4 as well.  Unfortunately after going up three games to one against the Detroit Tigers, the series began to fall apart for the Redbirds after Lou Brock was called out at the plate on a controversial play in Game 5.  Denny McClain held them to only one run in Game 6, and when Curt Flood badly misplayed a routine fly ball in Game 7 allowing three runs to score in the fifth inning, the Series was over for the Cardinals.

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